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The Perks of Using a Digital Marketing Agency
Published by Martin Communications
February 09, 2021

Whether you’re a brand-new start-up or an established company, marketing is critical.  However, it can be a daunting task to take on the marketing role yourself.  Where do you even begin? Should you run an ad through a local magazine or radio station? What works best?  Your company’s online and digital presence is also key, and an effective presence requires more than just a quality website.  There’s SEO (Search Engine Optimization), social media, and email marketing to consider, and that’s just scratching the surface. 

If all of this seems overwhelming, there’s no need to fear! The good news is that digital marketing agencies like Martin Communications are here to help market your company and make your job easier.

Let the Experts Lighten Your Workload

Some companies hire individuals for specific marketing tasks. Maybe one person is in charge of social media while another focuses on email campaigns. Others have one marketing person wearing all the hats.  Either way, trying to handle all of your marketing efforts with your own employees can be overly time-consuming, inefficient and expensive.  Martin Communications has expertise in all marketing fields, meaning you can take the workload off your shoulders, focus on other areas of your company, and be assured that qualified professionals are taking care of you.

Cut Costs

A common misconception in hiring a digital marketing agency is that it is too costly, but in fact it is typically less expensive to hire a digital marketing agency than it would be to hire an employee to handle these tasks.  According to Glassdoor, the average employer in the U.S. spends about $4000 and 24 days of their time to hire a new employee. Thereafter, businesses must consider the cost of both time and money to get a new employee trained and up to speed - all this prior to the cost of salary and benefits. If the candidate turns down your offer or later resigns, you’re back to square one.  With Martin Communications, you’re getting a group of experienced and passionate individuals who are known for going above and beyond for their clients while providing competitively priced services for businesses of all sizes. 

Stay Up to Date on The Latest Marketing Trends

The marketing world is constantly changing as we continue making advances in the digital realm.  Now when people are interested in a product or service, the first thing they do is research it on the internet.  Creating an online presence to attract customers to your company over your competitors is a mixture of art AND science-an often difficult task. 

Martin Communications lives in the digital and social media space and recognizes the importance of making sure your content reaches the right people through strategies that best work for you.

After deliberating on these factors, it’s easy to see why hiring a digital marketing agency benefits your company. When you choose Martin Communications, you receive an extension of your team that’s focused on crafting authentic brand experiences and encouraging interaction that results in increasing your bottom line. 

Contact us today and find out all the ways Martin Communications can help you achieve your goals!

 



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